If we look around, we observe that humour is everywhere, for example. You laugh when you meet your family after a long gap, you laugh when you see a new-born and, if all goes well, it will be one of the last things you do before you die. Try going through a day without so much as a chuckle, and you’ll find that it’s downright impossible. And those chuckles occur much more frequently than other emotions like regret, pride, and shame.
People typically wants to achieve pleasure and avoid pain. Hence, this humor influences many of our daily decisions – the websites, books and magazines we read, the television shows and movies we watch, and the people we decide to talk to (or not). And because humour is a necessity in today’s scenario businesses are constantly creating funny advertisements and funny products like blockbuster funny comedy movies in order overcome us with the daily stress and entertain us. Comedy pertains to our psychological health, drains out stress from mind and balances our emotions to deals with sudden odd situation, for example, helping folks cope with stress and adversity. Humour even seems to help people grieve it is believed a humorous person will cope up with the sudden death of a relative more effectively than one who lacks it. They may even feel the depression in future.
Let me discuss its physical benefits, too. Laughter – especially a hearty laugh – has been shown to benefit your circulation, lungs and muscles (especially those around the belly area). Humour also helps people deal with pain and physical adversity. Hollywood even made a movie, Patch Adams, about the benefits of humour in clinical settings.
Let’s not forget humour’s social benefits. Not surprisingly, funny people receive positive attention and admiration. Your ability to create and appreciate humour also influences who wants to date and befriend you. Most studies find humour to be a highly desirable attribute, which explains why the acronym GSOH (good sense of humour) finds its way into personal relationships, it is an excellent way to boost your creative power. Finally, humour soothes potentially awkward situation by cracking a joke about it.
Consistent with historical accounts of the use of humour as a weapon of subversion, researches being conducted that finds that consumers can effectively use humour to criticize brands. The release of Dave Carroll’s wildly popular, “United Breaks Guitars,” on YouTube coincided with a 10% decrease in United stock price, and has since garnered ten million plus views.
Finally, researching humour is important because it will help us understand why it doesn’t always work. While successful humour leads to myriad benefits, failed humour can be downright destructive, from bruised egos and broken friendships to million-dollar marketing mistakes (think Groupon’s failed Super Bowl commercial). If we can better figure out what makes things funny, we will end up far better equipped to handle it when we don’t get the joke.