One of the most important marketing strategies for today is video. It is common to see why video is so popular these days. First of all, an easy-to-digest format that gives our eyes a break from the increasing textual information online. Products will no longer be available through text-only content and images – these days, that does not appeal to and includes full-fledged live streaming consumers, 360 interactive videos, real taxpayer dislikes we see, and more. In the United States, digital video marketing is a $ 135 billion industry. That means products everywhere recognize the value of the video and invest in its creation and distribution.
Also, because of this growth, you are now in the background if you do not remove the video content with the name regularly. But, if you have never made a video, getting started can be difficult. That is where we come in!
Video is a flexible and attractive content format that not only gives us a realistic view of what is happening; and easy to share across all forums. Consumers love it because it is easy to digest, it is fun and attractive, and advertisers love it because it can provide a significant return on investment (ROI) through multiple channels. Here, at Bragsocial, we have the ‘Let’s Get Started’ program which is a great start for your business and is affordable as well. Video is also very accessible to anyone with internet access, both to watch and produce. Although there is a trend towards professional high-quality video, anyone can log on to their laptop and make their video in less than an hour.
Video increases conversion rate
The video should be seen as an investment, including the video on the forecast page that can increase conversions by 80%! Watching a compelling presenter in a video can have a profound effect on purchases and entice the visitor to transform into a leader (or lead to transform into a customer!), Rather than simply learning the same information alone. Transferring positive emotions through video is a powerful marketing tool. Also, they can serve as built-in studies or evidence, depending on the angle you are watching.
Search engines love video
Search engines search for content that involves viewers. Nothing attracts as many page views as long as a video. Not only that, YouTube is the second largest search engine behind Google. When you post your video on YouTube and on your website, your visibility and opportunity to appear on the search increases dramatically. Plus, when you promote your video on social media, your chances of getting it go overboard!
Video is an excellent addition to your email marketing campaigns
We are all full of emails and finding someone to open your email is a growing challenge. Just using a “video” on your website can increase value and lower opt-out values. Video in an email leads to a 200-300% increase in click-through rate – amazing statistics. You can not deny that it is easier to watch a video than to sit and read a text, right? This works best if you show how to use your product or produce something you can not get by the same impact in writing.
When your product personality is displayed through video, consumers will feel more connected to your business, especially if your prices are commensurate. This leads to buyers building a bond with your product, ultimately building trust and encouraging more sales. Also, if the content of your video is interesting and adds value to the viewer, it may even help to build long-term relationships with the customer. There they can trust your expertise and keep coming back for more. We have a very popular ‘growth’ plan for marketing your business.
Involve your audience
Video marketing is one of the most attractive ways to market content. Video advertising demands attention through the use of multiple sensors, creating an attractive viewing experience. And the most involved self-stimulation encourages action. Take social media as an example. On average, public videos with video are 12x more likely to be shared than any other posts. More sharing means having more eyes on your content, getting your message across to a larger audience to get a better ROI.
Want to reap the benefits of video marketing?
Video marketing is nothing new, but it certainly proves to be a powerful, effective component of marketing strategy — now more than ever. Who has not sent a funny video to watch or share an emotionally charged video message? Our ‘E-commerce’ plan covers everything you will need for marketing your business. With our busy programs, people often choose to watch a two-minute video compared to taking 15 minutes to read the same information.
Our team of digital experts is here to help you create the perfect online video or animation for your next video marketing campaign. When you are ready to talk about your video marketing intentions, our team is available to discuss your needs. Also, about how you can begin to benefit from video power.